Upstate Veterans Business Network

Upstate Veterans Business Network (UVBN) was established in 2020 as the only veteran-centric business network in the Upstate of South Carolina. Many veterans experience challenges navigating the civilian workforce, especially after a 20-year career in the armed forces. The intent of the founding group was to develop a referral network built on the same ethos of comradery that veterans experience in the military, helping to ease barriers to success.

Catherine worked with the original board to provide full marketing support, including logo design, message development, and graphic design for promotional flyers and digital campaigns for social media. The resulting brand suite and marketing collateral aided in establishing brand recognition and growing membership.

Focal Point Master Business Coach & former UVBN board chair Mike Ungar:

"Catherine's brand development during the early days of UVBN helped us articulate our unique value-add as a veteran-centric business network. Leveraging this, she built an effective marketing campaign that helped drive our membership growth."