Palmetto Heroes Hike

One of the most satisfying experiences for a creative is turning someone else's vision into a reality. Building the marketing for the Palmetto Heroes Hike from the ground up is in Catherine's top five favorite projects.

Handed a logo, an origin story, and a vision for a charity event honoring South Carolina's fallen military and first responders, Catherine crafted compelling narratives, cohesive branding, promotional graphics, as well as effective email and social media campaigns.

Her strategic marketing efforts drove event awareness and growth for the event's first three years. From the inaugural hike in 2022 to 2024, the event boasted over 1,000 total participants and raised over $200,000 for charity.

Palmetto Heroes Hike founder Danny Baker:

"I had a rough-cut vision for a local memorial event and needed partners to help bring it to life. Catherine quickly grasped the mission and was all-in. Her work to develop the branding, marketing collateral, and promotion campaigns helped us grow to 500 participants and raise over $200,000 for charity over three years.”